Privacy policy

Last Revised: December 14, 2021

Welcome to Sitka! Sitka, Inc. (“Sitka”) Sitka provides an online communication platform that connects patients with health care providers. We have prepared this Privacy Policy to describe to you our practices regarding the collection, storage and use of information we collect from: (a) visitors to our websites (located at (“Visitors”) (b) healthcare providers using our Services to interact with their patients (“Healthcare Providers”), and (c) patients whose healthcare information is collected, processed, and stored as part of our Services (“Patients”). Sitka will take reasonable steps to protect your privacy consistent with the guidelines set forth in this policy and with applicable U.S. state and federal laws. SITKA TAKES THESE PRECAUTIONS IN AN EFFORT TO PROTECT YOUR INFORMATION AGAINST SECURITY BREACHES. HOWEVER, THIS IS NOT A GUARANTEE THAT SUCH INFORMATION MAY NOT BE ACCESSED, DISCLOSED, ALTERED, OR DESTROYED BY BREACH OF SUCH FIREWALLS AND SECURE SERVER SOFTWARE. BY USING OUR SITE, YOU ACKNOWLEDGE THAT YOU UNDERSTAND AND AGREE TO ASSUME THESE RISKS.

In this policy, "user" or "you" means any individual or enterprise using the Service, whether as a Visitor, Healthcare Provider or Patient. This Privacy Policy forms part of our Terms of Use.


  1. Questions; Contacting Sitka; Reporting Violations. If you have any questions or concerns or complaints about our Privacy Policy or our data collection or processing practices, or if you want to report any security violations to us, please contact us at the following address, email address, or phone number:

    Sitka, Inc. 
    712 H St NE PMB 12
    Washington, DC 20002
    Phone number: (813) 530-8760
  2. Types of Data We Collect. We collect personal information from users, as described below.

    1. Information You Provide to Us

      • If you use our Service, we may collect personal information from you, such your first and last name, username and password if you create an account to log in to our network (“Account”).
      • If you are a Patient and you provide us, or authorize your Healthcare provider to provide us, with protected health information such as images, medical history, and symptoms we will collect this in order to provide you the Services.
      • If you choose to do so, you may upload video/audio/screen recordings, captured through the use of the Site.
      • If you provide us feedback or contact us via email, we will collect your name and email address, as well as any other content included in the email, in order to send you a reply.
      • We may also collect personal information, such as employment, license information, treatment sites, and other information as may be required for provision of the Services. We will always ask you for your consent to collect this information.
      1. Information Collected via Technology for Visitors to Our Website

        • Log Files. As is true of most websites and mobile applications, we gather certain information automatically and store it in log files. This information includes IP addresses, browser type, Internet service provider (“ISP”), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information to analyze trends, administer the Application, track users’ movements around the Site, gather demographic information about our user base as a whole, and better tailor our Services to our users’ needs.
        • Cookies. Like many online services, we use cookies to collect information. “Cookies” are small pieces of information that a website sends to your computer’s hard drive while you are viewing the website. We may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience on our Service. This type of information is collected to make the Service more useful to you and to tailor the experience with us to meet your special interests and needs.
        • Pixel Tags. In addition, we use “Pixel Tags” (also referred to as clear Gifs, Web beacons, or Web bugs). Pixel Tags are tiny graphic images with a unique identifier, similar in function to Cookies that are used to track online movements of Web users. In contrast to Cookies, which are stored on a user’s computer hard drive, Pixel Tags are embedded invisibly in Web pages. Pixel Tags also allow us to send e-mail messages in a format users can read, and they tell us whether e-mails have been opened to ensure that we are sending only messages that are of interest to our users. We may use this information to reduce or eliminate messages sent to a user. We do not tie the information gathered by Pixel Tags to our users’ personal information.
        • Traffic Analytics and Site Navigation. We use a number of third party service providers, such as Google Analytics, to help analyze how users use the Service (“Analytics Companies”). These Analytics Companies use Cookies and other technologies to collect information such as how often users visit the Service, what features they use on our Site, and what other sites they used prior to coming to the Site. We use the information we get from these Analytics Companies to improve our Site and Services. Although these Analytics Companies may plant a persistent Cookie on your web browser or mobile device to identify you as a unique user the next time you visit the Service, the Cookie cannot be used by anyone but the Analytics Sitka that placed the applicable Cookie. This Policy does not apply to and we are not responsible for the Cookies used by these Analytics Companies.
    2. Information We Receive From Third Parties. We may also receive information about you from third parties. For example, if your insurer (“Insurer”) or employer has paid for or otherwise procured your access to the Services, we may receive personal information about you from that Insurer in order to set up your Account and provide you the Services. We will always ask you directly for your consent to use your information when you set up your account with Sitka. If you or your authorized representative consent, we may receive Medical Data from Imaging Centers in order to provide you the Services.
  3. Use of Your Personal Information

    1. General Use. In general, personal information is used either to respond to requests that you make, or to aid us in serving you better. We use your personal information in the following ways:

      • to provide and facilitate the Services
      • facilitate the creation of and secure your Account on our network;
      • identify you as a user in our system;
      • provide improved administration of our Services;
      • improve the quality of experience when you interact with our Services;
      • send you a welcome email to verify ownership of the email address provided when your Account was created;
      • send you administrative email notifications, such as security or support and maintenance advisories;
      • respond to your inquiries related to employment opportunities or other requests;
      • send newsletters, surveys, offers, and other promotional materials related to our Services and for other marketing purposes of Sitka.
    2. Creation of Anonymous Data. We may create anonymous data records from personal information by excluding information (such as your name) that makes the data personally identifiable to you. We use this anonymous data to enhance the content of our Services. We reserve the right to use anonymous data for any purpose and disclose anonymous data to third parties in our sole discretion.
  4. Disclosure of Your Personal Information. We disclose your personal information as described below and as described elsewhere in this Privacy Policy.

    1. Physicians, Employers, and Insurers. In order to provide you the Services, we may provide the personal information we collect, such as your protected health information, to your Health Care Provider, in order to enable them to analyze the images and respond to you. We may also provide your personal information to your Insurer in order to enable them to process your claims (so we can continue to provide you with the Services), and as necessary to provide the Services to you. We will always ensure we have active agreements with these entities and your consent before disclosing this information.
    2. Third Party Service Providers. We may share your personal information with third party service providers to: provide you with the Services that we offer you through our Site; to conduct quality assurance testing; to facilitate creation of accounts; to provide technical support; to analyze and build user profiles; and/or to provide other services to the Sitka.
    3. Corporate Restructuring. We may share some or all of your personal information in connection with or during negotiation of any merger, financing, acquisition or dissolution, transaction or proceeding involving sale, transfer, divestiture, or disclosure of all or a portion of our business or assets. In the event of an insolvency, bankruptcy, or receivership, personal information may also be transferred as a business asset. If another company acquires our company, business, or assets, that company will possess the personal information collected by us and will assume the rights and obligations regarding your personal information as described in this Privacy Policy.
    4. Other Disclosures. Regardless of any choices you make regarding your personal information (as described below), Sitka may disclose personal information if it believes in good faith that such disclosure is necessary (i) in connection with any legal investigation; (ii) to comply with relevant laws or to respond to subpoenas or warrants served on Sitka; (iii) to protect or defend the rights or property of Sitka or users of the Site or Services; and/or (iv) to investigate or assist in preventing any violation or potential violation of the law, this Privacy Policy, or our Terms of Use.
  5. Your Choices Regarding Your Information. You have several choices regarding use of information on our Services:

    1. Email Communications. We will periodically send you free newsletters and emails that directly promote the use of our Site or Services. When you receive newsletters or promotional communications from us, you may indicate a preference to stop receiving further communications from us and you will have the opportunity to “opt-out” by following the unsubscribe instructions provided in the email you receive or by contacting us directly (please see contact information below). Despite your indicated email preferences, we may send you service related communications, including notices of any updates to our Terms of Use or Privacy Policy.
    2. Changing or Deleting Your Personal Information. You may change any of your personal information in your Account by emailing us at, or, if enabled, by logging into your Account and editing your profile. You may request deletion of your personal information by us, and we will use commercially reasonable efforts to honor your request, but please note that we may be required by law or regulation to keep such information and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). When we delete any information, it will be deleted from the active database, but may remain in our archives. We may also retain your information for fraud prevention or similar purposes.
    3. Do Not Track Signals. Some web browsers may transmit “do not track” signals to the websites and other online services with which your web browser communicates. There is no standard that governs what, if anything, websites should do when they receive these signals. We currently do not take action in response to these signals. If and when a standard is established, we may revise our policy on responding to these signals.
  6. Security. We use reasonable security precautions to protect the security and integrity of your Personal Information in accordance with this policy and applicable law. However, no Internet transmission is completely secure, and we cannot guarantee that security breaches will not occur. Without limitation of the foregoing, we are not responsible for the actions of hackers and other unauthorized third parties that breach our reasonable security procedures.
  7. Changes to This Privacy Policy. This Privacy Policy is subject to occasional revision, and if we make any material changes in the way we use your personal information, we may notify you by sending you an e-mail to the last e-mail address you provided to us and/or by prominently posting notice of the changes within our Application. These changes will be effective immediately for new users of our Service. Please note that at all times you are responsible for updating your personal information to provide us with your most current e-mail address.